I bet, you’ve heard many reasons why you shouldn’t blog, maybe even some of those reasons you made up yourself. Well, here’s a few reasons why you should.
1. Every designer should be a thought leader.
Your concepts are innovative and ground breaking. You have developed processes to execute new worlds of possibilities. Why aren’t you sharing them?
2. Blogging forces you to think things out.
Putting the pen to paper has always helped you clarify a design concept. That’s how we “work things out.” Picking a blog post topic, and stringing together a few sentences does the same thing.
3. It gives you a place to vent.
No, I don’t mean rant. Being an Industrial Designer doesn’t always mean you’ll be drawing hover boards, floating cars, and toasters that check your email. Writing a design article helps alleviate pent up design aggression, much like sketching on blue-sky-portfolio-projects.
4. It’ll keep you sharp.
Even without maintaining a blog, you should be reading and scouring the web, books, and magazines for the latest trends and tech. When you do have a blog, it encourages you to stay on the leading edge even more.
5. THE MOST IMPORTANT – A blog is the perfect place to start your Personal Brand (and I don’t mean a place to post your personal logo and portfolio). Personal Brand is so much more then a logo and few pretty pictures. Stay tuned for a whole blog post on this, but your brand is how others see/know you. Besides your portfolio and skill set, this is EVERYTHING. I’m not speaking to just students, either. I believe this is true for every Industrial Designer. Blogging, brings another level of depth to who you are and how you work.
What do you think? Is blogging for every Industrial Designer? If not, why?
This article was definitely the push I needed. I was just going to create an online portfolio using wordpress, but after reading this article I decided to add a blog. I was told during my education to build a personal brand and I see a blog being a really effective way of doing that.
Thanks for the extra push.
You’re welcome Nathan! I’m glad you found this helpful. I totally agree with you, you can’t put a price on how valuable your personal brand is. Having a presence online is the best place to start. And, you can’t go wrong with WordPress. I’ve loved using it. Let me know when you have your site up!
Regards,
Rob
[...] desire to spread solutions to others. Then I read an post written by Rob Jensen on his blog titled “5 Reasons Why an Industrial Designer Should Blog” and he emphasizes up that a blog can also communicate my personal brand, as a designer and as a [...]