While thinking about the future, it’s sometimes easy to forget where you’ve been. What I mean by “where you’ve been” is the history of your company, and the history of your products. All in all “your history” can be summed up by the relationship your customers have with your product, in other words your reputation.
Of course your reputation could be good or bad, but if you ignore/forget it you’ll come-off looking insincere. The consumer will usually think you don’t care. If you don’t fix the past, they will hate you back. Plus if you abandon what works, they’ll hate you for that too. They’ll leave thinking, “Why did you break it?”
We’re all anxious to chart new territory, to find some design or function that’s never been created, but building on a past reputation (bad/good) is almost more important. I think, many consumers are a little insecure about buying a new product. They wonder if it’ll work, if it’ll do the job it claims, if it’ll last, do they really need it, is it really better then the cheaper version. Building on something they know will help put those worries to rest.
It may even put a smile on their face.
Any student or job hunting professional will benefit from giving this PDF a read. It’s a collection of job hunting articles published in IDSA’s INNOVATION magazine.
Thanks RitaSue Siegel (author)!
Design is the profession that can change the quality of life within our society. IDSA, the Industrial Designers Society of America, is the strongest voice for design in the world. We are your advocate and we are here to help you in your career—right from the beginning.
(Image of Tiesto)
Industrial designers are stylists, engineers, inventors, and they’re creators, but a more uncommon label (and arguably most important) is orchestrator. An orchestrator creates music with elements, notes that existed before, yet they create something entirely unique and emotional. Designers are similar, they create objects and use materials that existed before. It’s not so much that you should create something that’s never been created, but organize something that’s never been organized.
If you’re not having fun, why are you a designer?
Sure you may have engineers hating your draft angles, or management asking for a mm of change… Hello, you’re DESIGNING. You literally get to sketch the future.
If you’re not having fun, do something else! There’s plenty of other people that would love to step into your shoes.
Just wanted to say thanks to Product Design Hub, for a little link love.
If you haven’t checked out Product Design Hub and your a product designer, what have you been doing online? It’s a great resource, and worth subscribing too.