Archive for July, 2010

The New 2011 Ford Explorer

If any of you missed it, Ford released their new Explorer yesterday. They did the reveal in both LA and NYC, but if you couldn’t attend in person you could watch via Facebook. I thought the new design turned out great, but more importantly I was excited for all the close friends who worked on it. They spent a few years on it, and I’m sure they’re excited to finally talk about it.

Great job, you guys!

For a complete gallery check Autoblog


Find the Perfect Question

The need is not always easy to find. It could be for a product not yet created or it could be for a feature on an existing product. Either way, it’s like answering a question.

Some products fail because they answer a question that isn’t being asked. Another reason products fail is because they answer the wrong question. And finally, sometimes products fail because they answer a trivial question.

(INSERT: noise of fortune cookie opening) The only way to create the perfect product (answer), is to find the perfect need (question).

Recognizing the need is the primary condition for design.
-Charles Eames


A Sustainable Designer

The title of this post is kind of misleading. When people talk about sustainability, they are usually referring to the well being of our natural surroundings. These resources are limited, so a responsibility regarding consumption is critical.

But, what if we’re talking about a different resource altogether, specifically the unlimited supply of online information / design inspiration. Is there still a need to be responsible? Can you still consume too much? Well, there is only so many hours in a day. If you spend most your time consuming, you’ll never have enough time to create. Plus, I think it’s near impossible to do both at the same time.

We all know creating something unique takes time and a lot of effort. So, if you spend all your time consuming, all you’ll have at the end of the day is other people’s ideas. It’s very easy to “bite off” more then you can chew, there’s amazing work out there, but you’ll wear yourself out. Believe me.

So, the question is not whether you’ll deplete our open sourced collection of online knowledge. It’s, will you actually leave enough time in the day to sustain yourself as a designer?

(This post was written more for me, my Google Reader is out of control. It’s nuts! I’m committed to filtering it down… way down.)


I’m On Facebook

I have a Facebook page now! Yes, believe it. Lately, I’ve been getting re-addicted to that little blue web-app. It’s such an easy way to connect with others, and share things. So, I’m super geeked to start using it with a focus on Industrial Design. I’ll be adding portfolio pieces, and sharing everything I learn or find related to Industrial Design. So, come join the fun…  click to visit Rob Jensen Design’s Facebook page. Be sure to “Like” it too.

Also, you’ll notice I’m now sporting the new and improved Wibiya toolbar below. It’s pretty sweet. You can click the YouTube button and watch my channel. I’ll be constantly adding new videos I find or create, relating to Industrial Design (mostly). There’s also a Facebook button you can click, to get a quick glance of what’s happening on my new page.

Looking forward to connecting with you.

Rob Jensen Design Facebook


Scott Robertson

(images from Scott Robertson’s Drive website)

I’ve always admired Scott Robertson’s entertainment design. His work features off-the-wall crazy concepts with dead-eye perspective, and brilliant realism. If you haven’t heard of him or haven’t seen his work, take a second and check him out. I’m sure you’ll be inspired too.


1948 Buick Streamliner by Norman E. Timbs

Just a little eye-candy, that made me look. Enjoy!

For more about this and images visit:

1948 Buick Streamliner by Norman E. Timbs.