Posts Tagged ‘Quote’

Find the Perfect Question

The need is not always easy to find. It could be for a product not yet created or it could be for a feature on an existing product. Either way, it’s like answering a question.

Some products fail because they answer a question that isn’t being asked. Another reason products fail is because they answer the wrong question. And finally, sometimes products fail because they answer a trivial question.

(INSERT: noise of fortune cookie opening) The only way to create the perfect product (answer), is to find the perfect need (question).

Recognizing the need is the primary condition for design.
-Charles Eames


Design Quote – Leisa Reichelt

disambiguity Leisa Reichelt

Don’t design for everyone. It’s impossible. All you end up doing is designing something that makes everyone unhappy. -Leisa Reichelt

Leisa is a Freelance User Experience Designer & Researcher.  I’ve just started following her on twitter and have been impressed with her insights into user interactions. You can follow her blog at


Quote: Paul Rand

paul-randTo understand the meaning of design is… to understand the part form and content play… and to realize that design is also commentary, opinion, a point of view, and social responsibility. To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse.

Design is both a verb and a noun. It is the beginning as well as the end, the process and product of imagination.

-Paul Rand Graphic designer.

From his book Design, Form, and Chaos, Yale University Press, New Haven, 1993.